Strategy

Market Leading Customer Proposition

HSW positions itself as world’s leading hostel focused online booking platform. Hostels provide an opportunity to meet and interact with other international travellers, while offering affordable beds in central locations within most of the world’s top cities. With over 33,000 properties across approximately 170 countries globally, HSW offers a comprehensive, yet simple booking experience. This, combined with over 8 million customer reviews creates high customer satisfaction, with a ‘Net Promoter Score’ of 61 for desktop and 68 for mobile.

Market Leading Proposition for Accommodation Providers

HSW is a key distribution channel for hostels worldwide, providing a market leading hostel-focused online booking platform. HSW offers a lower cost distribution channel for accommodation providers than most other major OTAs. Accommodation providers also have the opportunity to raise their profile and prominence within HSW’s website to push the sales of beds. Accommodation providers also have access to HSW’s online property management system, a booking engine technology which they can use to manage their businesses day-to-day, from check-in to inventory management.

Operating in a Growth Market

HSW operates in a growth market, providing significant opportunities for further penetration of the product. Consumer research conducted by the HSW revealed that only 17% of respondents have stayed in a hostel in the last 12 months, 71% indicated they would consider doing so.

Experienced and Proven Management Team

HSW’s executive directors and senior management team have extensive experience in both leading companies and in the online leisure, travel and hospitality sectors including: Paddy Power plc, Betfair plc, eHarmony.com, Rank Group, Best Western International Group, Ladbroke’s plc, Sherry Fitzgerald plc. 33 years of combined experience in the online travel industry is demonstrated by the growth of the HSW business and the successful acquisition and integration of Hostels.com and Hostelbookers.com.

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